Our Brand Standards
Brand guidelines provide a critical framework that ensures a consistent and cohesive brand identity across all touchpoints. The guides below are resources that can be leveraged across multiple departments to define elements like logo usage, color schemes, and tone of voice.
Together, this framework builds a solid and recognizable brand presence that enhances brand recognition and fosters trust and loyalty among audiences, creating a lasting and impactful brand image.
Brand Guidelines
District and College Logos
Our logo kit contains all permissible logos used in the Maricopa Community Colleges and college-specific brands.
Visual Identity
This guide provides a blueprint for maintaining visual and design consistency for the District and our 10 colleges in print and digitally designed materials.
Brand Messaging Guide
The brand messaging guide is a blueprint for communicating our brand with clarity and purpose—a resource to inspire your teams to tell our story consistently, accurately, and with maximum impact.
*For employees only
Web Style Guides
Our web style guide helps provide guidance and best practices within the Common Framework and Drupal platform, ensuring a uniform and user-friendly online experience.
*For employees only
*Under Revision 9/9/2026
Editorial Style Guide
Our editorial style guide, based on the AP Stylebook (with a few Maricopa-specific anomalies), helps provide a framework for consistent writing and formatting in communication.
*For employees only
Out-of-Home Guide
This out-of-home advertising guide is a go-to resource for creating promotional materials outside of your college home and campus, such as billboards.
*For employees only